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How Promo Products Can Make a Lasting Impression
23 hours ago
How would you describe your company in 30 seconds? This common sales technique is known as an elevator pitch, and the goal is to captivate the attention of your potential clients and explain how you...
Continue ReadingCase Study: Jamming Out
Jan 12
A shopping mall was holding a summer promotion to increase traffic during typically slower months. Visitors to the complex were given a “passport” to take to different stores within the ma...
Continue ReadingThe History of Promotional Products
Jan 05
If you've ever been to a music festival or convention and walked away with a bag full of freebies, then you know that promotional products work! But did you know that those quirky logoed products have...
Continue Reading5 Tips for Boosting Social Media Engagement
Dec 28, 2021
Social media is used for different purposes. News outlets tweet out breaking news, fashion trends are posted on Instagram, and political ads are promoted through Facebook. Social media platforms are a...
Continue ReadingYou Can Bank on These 7 Promotional Products
Dec 21, 2021
Finance-themed promotional products are a great marketing investment and help increase brand awareness and customer loyalty. These seven products can be used as financial seminar gifts, banking giveaw...
Continue ReadingCustomer Experience + Branding: The Relationship Goals of Marketing
Dec 13, 2021
Customer experience can make or break your company. How you and your employees treat customers directly reflects your brand’s values. But the truth is, positive customer experiences can be diffi...
Continue Reading6 Products to Show Your Support for Breast Cancer Awareness
Dec 06, 2021
Suppose you're looking for a cause to support to make sure that your business is responsible and giving back to the community. In that case, breast cancer awareness is an excellent choice because it i...
Continue ReadingA Lunch That Packs a Punch
Nov 29, 2021
Description: 3 Section Lunch Container Industry: Healthcare What it was purchased for: A hospital was looking for a unique lunch packet for nurses, doctors, and anyone else employed at any of the ho...
Continue ReadingCase Study: A Wedded Keepsake
Nov 22, 2021
Item: JAFFA® Scalloped Edge Vase Purpose: Gift vase for use during wedding ceremonies Audience: Engaged couples A church wanted an elegant and useful gift for couples who chose their venue for ...
Continue ReadingCase Study: It’s a Date!
Nov 15, 2021
Description: Desk Calendar Industry: Insurance What it was purchased for: A local insurance agent wanted a way to connect with customers, and capture new leads, with a useful promotional item that w...
Continue ReadingBraving Campground Antics with the SAHARA Sports Bottle
Nov 08, 2021
Camping isn’t always a vacation, y’all. Seasonal KOA® Work Kampers help KOA owners wrangle feisty RV transients (a.k.a. retirees) for their supper. The least they deserve is a free R...
Continue ReadingCase Study: The Write Way
Oct 31, 2021
Item: WideBody® Message Pen Purpose: Inform people about range of services Audience: Clients and general public A chiropractic office wanted to inform clients and others about their range of...
Continue Reading7 Ways to Take Advantage of Your Lunch Break
Oct 24, 2021
Taking a lunch break is important. It’s a time when you can step away from your computer and have a little “me” time. Your lunch break should be a time when you can unplug and stop t...
Continue Reading6 Purr-fect Promo Products for Cat Lovers
Oct 17, 2021
Everyone knows that dogs are man’s best friend, but did you know that cats have been living alongside humans as companions since at least 7500 BC? In 2017, cats were one of the most popular pets...
Continue ReadingOld School vs. New School Promo Products
Oct 10, 2021
It’s no secret – people love “vintage” products. Just look at the huge resurgence in vintage clothing that began in the early 2010’s and you’ll see what we’re...
Continue ReadingCase Study: Shine Bright
Oct 03, 2021
Description: Sunglasses and Sunglass Case Industry: Food & Beverage What it was purchased for: Summer is a big opportunity for coffee chains to sell frozen drinks. Part of an employee reward during ...
Continue ReadingCase Study: The Write Stuff
Sep 26, 2021
Description: Rumba Pen Industry: Automotive What it was purchased for: An automotive supplier wanted to make their name visible in automotive stores around the country. How it was distributed: Pens...
Continue Reading5 Steps to Achieving Your Goals
Sep 19, 2021
If you’ve ever watched a TED talk or listened to any of your teachers in school, you’ll know that setting goals are the stepping stones to getting where you want to be in life. You watch o...
Continue Reading10 Tweetable Quotes for Motivation
Sep 11, 2021
People love quotes. That’s probably why 30% of retweets on Twitter are quote-related. You can tap into that trend by posting engaging and entertaining quotes on your company’s account. How...
Continue ReadingCase Study: Life of the Mardi
Sep 04, 2021
Market: Hospitality Objective: With their event scheduled close to Mardi Gras, event planners wanted to provide a themed goodie package for attendees with giveaways from event sponsors. They wanted...
Continue ReadingCase Study: A Prom Ticket Keepsake
Aug 28, 2021
A Prom Ticket Keepsake Organization High School Product Featured Neoprene Bracelet Goal of Promotion Issuing prom tickets Des...
Continue Reading5 Simple Tips to Organize and Run Effective Meetings
Aug 20, 2021
If you work from 9 to 5, chances are you’ve sat in a meeting before. Whether it be a brainstorm session or roundtable discussion, it doesn’t matter the industry you are in, meetings are in...
Continue Reading6 Retro Products That Are a Blast From the Past
Aug 13, 2021
No matter what decade you think of when you think of “retro products”, you can bet there’s a customizable product perfect for your next event. Using nostalgia to promote your busines...
Continue ReadingCase Study: Promo'd to a Tee
Aug 05, 2021
As part of a newly developed corporate social responsibility initiative, an insurance company instituted an annual “give back” day where employee groups volunteered in their communities. T...
Continue ReadingSustainability & Environmental Responsibility: Why it Matters
Jul 29, 2021
As the reality of our planet’s changing climate is becoming more and more apparent, being committed to sustainability has become a business imperative in the eyes of consumers. According to a 20...
Continue ReadingCase Study: A
Jul 22, 2021
Organization Tanning Salon Product Featured Polyester Lanyard Goal of Promotion To create new clients for salon Description of Case History A tanning salon wanted a creative way to give out a...
Continue ReadingCase Study: What Does Your Phone Stand For?
Jul 14, 2021
Product: Phone Stand Industry: Financial What it was purchased for: A local financial institution needed a giveaway item for current and potential clients. It had to be useful to keep their name in ...
Continue ReadingCase Study: Yes, We Can!
Jul 07, 2021
Description: Kan-Tastic Industry: Food & Beverage What it was purchased for: Fast-food chain giveaway for college football night. How it was distributed: The vendor handed the Kan-Tastic out at t...
Continue Reading5 Unique Rainy-Day Promotional Products to Keep You Covered!
Jun 30, 2021
Unpredictable weather is a shared experience in life. No matter your age, geographical location, job, or personality, it will always rain. These unique and functional promotional products are sure to ...
Continue ReadingCase Study: Insuring Happy Employees
Jun 23, 2021
Item: JAFFA® Round Zinc Coaster Purpose: End of year gifts for employees Audience: Insurance firm employees An insurance firm had a particularly prosperous year and wanted to give employees end...
Continue ReadingWhat’s Up With Unboxing Videos? The Trend You Must Try
Jun 15, 2021
We all enjoy that element of surprise (well, most of us!). User-generated unboxing videos have popped up more and more on YouTube and other social media platforms, adding a surprising value to product...
Continue ReadingWhat Makes Gen Z Tick?
Jun 08, 2021
It’s 2020, and Generation Z is growing up. The generation includes people born between 1995 and the 2010s, putting the group’s eldest squarely in their mid-twenties. Chances are that you m...
Continue ReadingCase Study: Have a Seat
Jun 01, 2021
As the COVID-19 pandemic spread, a non-profit healthcare provider needed additional waiting room seating for their clinics and health centers across the state. As a non-profit, they needed an affordab...
Continue ReadingCase Study: Brighten Their Day
May 25, 2021
A realtor wanted to give a thank-you gift to those who purchased a new home with them. They chose the LED Carbon Fiber Aluminum Flashlight. They printed their logo along with the tagline, "We will bri...
Continue ReadingCase Study: A Spoon-taneous Promotion
May 17, 2021
Description: Spoon Mug Industry: Advertising What it was purchased for: A major coupon distributor was looking for a thank you to give out to advertisers. How it was distributed: The spoon mugs w...
Continue Reading16 Ways Color Affects Your Branding and Marketing
May 10, 2021
Substantial research shows why color matters in branding and how it plays an important role in how we experience marketing. These 16 facts give you a glimpse into how you can use color to your advanta...
Continue ReadingCase Study: Fun in the Sun
May 03, 2021
Product: Two-Tone Malibu Sunglasses Industry: Sports What it was purchased for: A major sports team was having difficulty keeping attendance up at weeknight games. They came up with the idea of doin...
Continue ReadingBeyond PPE: 6 Feel-Good Promo Products for Hospitals
Apr 25, 2021
Although 2020 has been over-saturated with PPE products, hospitals and medical offices still seek other promo product ideas (beyond PPE) to pass out to patients, nurses, and visitors. Whether being...
Continue ReadingProduct Safety: What You Need to Know
Apr 18, 2021
No matter what they’re purchasing, no one wants their products to be unsafe – it’s a no-brainer! In the United States, there are several different product safety regulations that pro...
Continue ReadingCase Study: Masks and Casks
Apr 11, 2021
When a distillery was launching a new line of spirits, they collaborated with a large chain of liquor stores to promote their new products. The stores gave all employees PrevaGuard™ Face Masks i...
Continue ReadingCase Study: Keeping Colds at Bay, One Spritz at a Time
Apr 04, 2021
Keeping Colds at Bay, One Spritz at a Time Organization High School Product Featured Spray Hand Sanitizer Goal of Promotion To promote good health for the winter season Description of Case H...
Continue Reading8 Promotional Products to Win Game Day
Mar 28, 2021
From Friday night lights, Saturday morning tailgating, to Sunday watch parties, show support for your team with some promotional products for the win! Touchscreen Gloves Add your logo to these tou...
Continue ReadingMask Mania!
Mar 20, 2021
It’s safe to say that the humble face mask is one of 2020’s most popular products, and it isn’t difficult to figure out why. During the COVID-19 pandemic, the Centers for Disease Con...
Continue ReadingCase Study: Don't Run from this Promo!
Mar 13, 2021
Description: Running Belt Fanny Pack Industry: Sports / Fitness What it was purchased for: A nationwide gym chain was looking for an item to give away with the purchase of yearly memberships. Th...
Continue ReadingCase Study: A StuPENdous Promotion
Mar 06, 2021
Description: Dart Pen Industry: Technology What it was purchased for: A data storage company wanted an item they could put on their company store website in which branches or divisions could purchas...
Continue Reading5 Awesome Recreational Wearables
Feb 27, 2021
Did you know that wearables are the #1 best-received promotional product? Add your logo to these fresh wearables and make your brand a walking advertisement with innumerable impressions all year long!...
Continue ReadingCase Study: This Event Needs More Cowbell
Feb 20, 2021
Description: Cow Bell Industry: Trade Show / Convention / Events What it was purchased for: A charity marathon coordinator wanted a giveaway that spectators could use to cheer on their runners. ...
Continue Reading6 Promotional Signs to Let Customers Know You’re Open For Business
Feb 13, 2021
As restaurants, salons, retail stores, and more begin reopening the doors, many business owners are trying to think of bold ways to visually attract customers to their businesses. From curbside food p...
Continue Reading5 Healthy Tips for Business Trips
Feb 06, 2021
So, you’re traveling for work again. There are only 365 days in the year, can you recall how many days you’ve been on the road? It doesn’t matter if you are traveling internationall...
Continue Reading6 Things You're Missing out on by Not Using Promotional Products
Jan 30, 2021
Promotional products aren't just for niche industry operations. Whether you are a small organization looking to grow your business, or an established company wanting to reach a new market, a product b...
Continue ReadingA Quick Guide to Promotional Bags
Jan 22, 2021
Whether you’re at a tradeshow, school, office, or even the grocery store, chances are that you’re going to see a promotional bag. Bags are one of the most ubiquitous promotional products &...
Continue Reading8 Essential Office Supplies for Remote Workers
Jan 15, 2021
Since the CDC declared the COVID-19 virus a pandemic on March 11, 2020, various shelter-in-place and social distancing rules have been put into place to help slow the rate of infected peoples in the p...
Continue ReadingYour Guide to Promotional Shirts
Jan 08, 2021
If you've ever run a 5k or attended a basketball game, chances are you've got a promotional shirt in your drawers somewhere. According to PPAI's 2019 Consumer Study, wearables are the #1 most popular ...
Continue Reading6 Promotional Products for Music Lovers
Jan 01, 2021
These promotional products will be music to your ears! There are all kinds of music lovers out there, from fans of rock to jazz and everything in between, that would love to get any of these music-the...
Continue Reading6 Promo Products for a Turkey-Tastic Thanksgiving
Dec 25, 2020
Thanksgiving may be frequently overlooked during the holiday season, between Halloween and Christmas, but it’s many folks’ favorite holiday. On Thanksgiving, families get together to share...
Continue ReadingGive Your School Clubs a Boost With These Promotional Products
Dec 18, 2020
School clubs are an essential part of student life, and we’ve got the essential pieces you need to make the clubs a big success. These are promotional products that you can use for both to help ...
Continue ReadingCase Study: Pull Up a Chair and Stay Awhile
Dec 10, 2020
Description: Foldable Chair Industry: Education/Sports What it was purchased for: A high school wanted to purchase an item they could resell to the parents in the spirit shop for fundraising dollars...
Continue ReadingHow to Put Together an Onboarding Kit
Dec 03, 2020
Employee engagement starts the second a new employee walks in the door, so it’s important for companies to make a good impression on their first day! The onboarding process shouldn’t just ...
Continue ReadingCase Study: Let the Games Begin!
Nov 25, 2020
Product: Custom Malibu Sunglasses Industry: Automotive/Banking What it was purchased for: A car company wanted to find a product that would promote their brand at a local college BCS Bowl Games. Ho...
Continue Reading7 Retro Products That Will Turn Back Time
Nov 18, 2020
Do you ever have that moment when you look at something and you get an overwhelming surge of nostalgia? Everyone loves a good throwback, especially when it's a cool, vintage product. Below are seven r...
Continue ReadingYour Graphic & Web Design Cheat Sheet
Nov 11, 2020
The world of graphic and web design is complicated and there is a lot of terminology out there to learn. To help you out, we’ve put together a cheat sheet with answers to some of the top graphic...
Continue ReadingCase Study: I've Got You Covered
Nov 03, 2020
Description: Chenille Blanket Industry: Health Care / Pharmaceutical What it was purchased for: A local hospital needed blankets to hand out to children who were currently patients that they could t...
Continue ReadingHow to Create Buzz Around a Launch With Promo Products
Oct 27, 2020
So, you’re launching a new product or service? Congratulations – what an exciting time for your business! We understand that your next step is to develop your action plan to make this laun...
Continue ReadingHow to be an Empathetic Leader and Still Get the Job Done
Oct 20, 2020
Empathy is the ability to feel the same emotions felt by someone else. This trait allows you to feel pain for a friend whose going through a divorce, or excitement for a sister who was recently propos...
Continue Reading7 Promotional Products That Help You Prepare for the Unexpected
Oct 12, 2020
It’s always important to have emergency plans in place for when the unexpected happens. There is no substitute for good preparations! These promotional products help you ensure you are prepared ...
Continue ReadingCase Study: Go Green or Go Home
Oct 05, 2020
Item: goingreen™ Stapled Appointment Calendar Purpose: Promote awareness of recycling programs and provide recycling information to the community Audience: Residents of the company’s s...
Continue ReadingCase Study: Wave Hello to Recognition
Sep 30, 2020
Item: JAFFA® Wave Award Purpose: Welcome gift for incentive winners Audience: Software company sales representatives A software company held a sales incentive contest for reps to win a trip ...
Continue ReadingLead a Healthier Lifestyle With These 6 Promotional Products
Sep 28, 2020
Eating healthy. Weight management. Working out five times a week. There are many health-related resolutions we set at the beginning of a new year. But, do we follow through with them? Many times, the ...
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